Bridging the World Through Online Retail

We create online retail brands from the ground-up, then scale them globally to bring unique products directly to your door. With strong tech and analytic capabilities in-house, and our commitment to customer satisfaction, we are creating new brand experiences & entering new markets at breakneck speed.

How We Do It?


We analyze trends to identify new product niches our brands can serve.


Customers can shop our localized online stores in over 60 countries around the world.


We manage every step of customer journey in-house, from browsing and ordering, to doorstep delivery.

We ideate, launch, nurture, and grow brands on a global scale by leveraging unmatched market analysis capabilities. Each brand has a unique focus and product niche, designed to give customers exactly what they are looking for.


Healthy Nutrition and Grocery


Home, Kitchen and Garden


Beauty and Cosmetics


Toys and Games For All Ages


Electronics, Accessories and Appliances


Fitness Wear and Gear

At Handelnine Global, we value working nimbly and responsively by building our in-house capabilities and reducing external dependencies.

We improve the shopping experience by creating our own direct sales channels, and establishing fulfilment offices around the world, unified by a single logistical backend.

Our strong supplier and delivery partnerships around the world allow us to handle local and cross-border deliveries with ease.

All our brands benefit from our strategic internal expertise, technology and marketing capabilities, and a common pool of capital.

The Growth Formula

  • Smart Market Entry
  • Compounding of Expertise
  • Speed with Efficiency

Smart Market Entry

We leverage data to determine which markets we should prioritize for entry, then test our hypotheses quickly using a robust technological framework.

Compounding of Expertise

We believe in solving problems at scale by building reusable processes, frameworks and intelligence across business functions.

Speed with Efficiency

We work quickly and efficiently to launch new brands, enabling us to grow as a self-funded, profit-backed venture.

Our Story

Handelnine Global has its roots in e-commerce innovation, efficiency, and brand development. Founded in 2019 and launching concurrently in the US and India, we set out to bring a unique mix of products to customers around the world via intelligently-built brands.

By the end of year one we were selling in over 25 countries with strong growth that’s remained consistent ever since.

Life at Handelnine Global

Work remotely From Anywhere

Meritocratic Work Culture

Strong Rewards for Performance

Our Offices

United States

Handelnine Global LLC, 4300 S Clinton Ave, South Plainfield, NJ 07080, United States

United Kingdom

Hygeia Building, Rear Ground Floor, 66-68 College Road, Harrow, Middlesex, HA11BE


F-135/136, Kailas Vaibhav, Park Site, Hiranandani Link Road, Vikhroli (W), Mumbai

Hong Kong

2301, Bayfield Building 99, Hennessy Road Wanchai